Cornwall Good Seafood Guide logo

Add Value To Your Business

Many of our supporters report that supporting Cornwall Good Seafood Guide has really helped their business. Increasingly people are more aware of marine conservation issues and thanks to the Blue Planet effect no one wants to support fishing that harms the environment. Providing infomation on sustainablility can be difficult but by supporting us you can demonstrate that you care. Your customers will naturally respond well to seeing our logo.  We also provide leaflets and training for your staff to make sure that they give the correct messages out to your customers.

Results of market research where over 1000 people were questioned about their seafood buying habits, carried out by Cornwall Wildlife Trust, show that consumers want sustainable seafood, 84% of those questioned said they would prefer to buy seafood which has been caught with minimal damage to the environment and 97.2% of those questioned said that they would be more likely to buy seafood labelled as ‘recommended’ by Cornwall Good Seafood Guide.

One example of a higly sucessful local business that has embraced sustainabiliy is the Harbour Lights Fish and Chip shop Falmouth and sister business Frasers Fish and Chips, Penzance. Owner Peter Fraser has been a supporter of Cornwall Good Seafood Guide since its inception. 

Pete knows the true value of sustainability having seen his business flourish since he chose to only sell responsibly sourced seafood. 
‘I wanted to make sure that my customers could be confident that anything they ordered would be sustainably harvested, I didn’t want to be selling the last fish in the sea! Sustainable fisheries are essential for the future of my business and I didn’t think we should ignore the fact that there are issues with some fisheries. In 2005 I took the, at the time, novel move to ensure that all the fish we sell was sustainable. Many thought it was a crazy idea but my business has thrived.’ 
One frustration for Peter was that until recently it has been very difficult to find accurate information on the sustainability of local seafood caught by Cornish fishermen. In Cornwall only ring net caught sardines and net caught hake are certified by the Marine Stewardship Council, but over sixty species are landed and the industry has, until now, had no way of proving its sustainability.
Peter continues
‘I was very excited to have been involved with Cornwall Wildlife Trust’s Cornwall Good Seafood Guide since its inception as finally it has looked in detail at the wealth of fish landed to Cornish ports by Cornish boats and scores them all fairly on their sustainability.’
Cornish favourites such as line caught mackerel, pot caught crab, farmed mussels and Cornish megrim are amongst the many species listed as recommended, for a full list you can visit the website 
 All businesses who become supporters of this worthwhile project can use a fabulous logo to highlight sustainable seafood on offer to their customers, on packaging, menus, fish counters and websites. 
Pete goes on to say;
‘I am very pleased to have been involved and I urge other fish and chip shop owners, restaurateurs and fish sellers to get on board and support this project. What has been created is a valuable eco-brand for Cornwall and for the benefit of its fishing industry. It is hoped that with time the brand will achieve a huge recognition amongst locals and visitors to Cornwall and we think it is a great incentive to the industry to continue to improve its practices. In time it will be great to see all of Cornwall’s fishing industry classed as sustainable.’

Cornwall Good Seafood Guide is underpinned by the Marine Conservation Society (MCS) Good Fish Guide. The first UK consumer guide to sustainable seafood. For more information visit

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